Founded in 1716, this brand has brought traditional Japanese crafts into the modern age. Top quality and stylish modern packaging created by traditional craftsmanship. Nakagawa Masashichi Shoten’s products come in mysterious forms, bringing fresh surprises to the Japanese and a deeper understanding of Japanese tradition to overseas visitors. Founded in 1716, this long-established shop has carried on the tradition of manufacturing hemp cloth called Narazashi using traditional methods. It underwent a major reorganization with the slogan “Revitalize Japanese Crafts!” Traditional crafts have been revived with a modern appeal, recreating the brand.